Serious By Shu

It is a local brand that sells hand-made fabrics and original design products.Serious By Shu loves nature and creates accessories with a fresh feeling. Make every work unique and full of personality.

Serious By Shu

Design Concept

The design concept of SERIOUS BY SHU is to conserve the wild The animal’s philosophy is the main one. Due to ecological destruction, human indiscriminate killing,There are many wild animals that have become smaller and smaller, the author If you want to draw people’s attention to wild animals. Established in 2014 as a knitting designer, the knitting factory There are a lot of hairs left due to the production of large goods in the year. After a period of time, it will be Mold becomes waste. All works are based on the concept of environmental protection, using factoriesThe remaining wool is manufactured, advocating environmentalism and eliminating all waste. The work is mainly designed with the concept of geometric color blocks. To knit and thornThe craftsmanship of embroidery is expressed. Among the works, the black bear series was launched in cooperation with Animal Asia. Hope to help these endangered wild animals.

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